Supercharge your
VC
partnerships.
We build the infrastructure, data systems, and outbound motion behind high-performing partner channels. Then we operate them alongside your team.
Explore. Engage. Activate.
Every ViaNova engagement follows this framework. Phase-specific support is available, or we run the full cycle alongside your team.
Explore
Find the Right Partners
Replace manual, informal discovery with a scored, data-enriched pipeline.
- ▸Portfolio fit and client overlap analysis
- ▸Partner lead scoring implementation
- ▸Contact mapping at target firms
- ▸Ranked, actionable pipeline output
Engage
Grow the Partner Network
Active business development toward the highest-priority partner targets.
- ▸Outbound campaigns to prospective partners
- ▸Warm intro routes via existing clients and connections
- ▸Co-hosted partnership conversations
- ▸Relationships built for long-term referral activity
Activate
Turn Partners into Pipeline
Combine relationship-building with proactive portfolio targeting.
- ▸Portfolio monitoring for buying signals and ICP fit
- ▸Proactive outreach at moment of highest relevance
- ▸Partner health monitoring
- ▸Partner resource package and talk track advisory
Curious how this applies to your business?
Book an Intro CallWhat makes the difference.
Founded on years of hands-on partnerships work inside the startup ecosystem. The approach comes from having built and scaled high-performing partner channels from the ground up — not from theory.
The Explore, Engage, Activate framework governs every engagement. A defined methodology built specifically for partnerships-driven GTM, not a generic consulting approach. Every phase has a clear purpose and measurable output.
An established and growing network of VC, PE, and venture studio relationships built over years inside the startup ecosystem. Clients benefit from relationships that already exist, not ones that need to be built from scratch.
Knowing how funds actually make decisions changes everything. Who the right contacts are at each stage, how portfolio relationships create warm paths in, how to sequence a multi-touch approach into a fund rather than treating it like a prospect. That context is built over years and baked into how every ViaNova engagement runs.
Clay powers the entire process.
ViaNova handles the configuration — portfolio data, investments, contact mapping, ICP scoring, outreach sequencing. Your team focuses on growth, not complex tools.
Delivered your way
ViaNova Platform
The complete Explore, Engage, Activate platform. Clay-powered data flows in automatically and surfaces through a purpose-built workspace managed by ViaNova.
ViaNova Lite
A partnerships CRM built in Google Sheets. Scored partner pipeline, contact tracking, and deal stages — without the overhead of a full platform.
Your Own Stack
Data and outputs delivered directly into your existing CRM, Notion, or workspace. Works with what you already have.
What to Expect
Larger, higher quality network
More referrals, faster
Shorter sales cycles
Compounding brand presence